![]() ![]() They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right’s “intensity machine.” Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. ![]() ![]() The battle between old and new power is determining who governs us, how we work, and even how we think and feel. It works like a current, not a currency–and it is most forceful when it surges. It is open, participatory, and peer-driven. But our ubiquitous connectivity makes possible a different kind of power. This “old power” was out of reach for the vast majority of people. Why do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time–the rise of mega-platforms like Facebook and Uber the out-of-nowhere victories of Obama and Trump the unexpected emergence of movements like #MeToo–and reveal what’s really behind them: the rise of “new power.”įor most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. ![]()
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